Category: Blog

Your Greatest Marketing Assets

You might not think that you are a marketing and sales person, but if you own or work in a small business think again. When you’re in business for yourself – whether you like it or not, feel like you’re good at it or not – you are a marketing and sales person.

I tell my marketing clients and those that attend my various marketing presentations all the time that the two greatest assets you posses are your Attitude and Belief. When these are positive and show through your marketing and sales efforts, your results will increase dramatically.

Attitude: Be enthusiastic and passionate about your value proposition to the marketplace. You know that what you offer can make a difference and have an impact on your clients. When it comes to your own marketing, if you feel good about yourself and you have self-confidence because you are doing everything for the benefit of your clients, you’ll become more attractive to prospective clients.

Belief: You don’t have to have a degree in marketing to get great marketing results. But you do have to believe in yourself and your actions. I call it a self-fulfilling prophecy. If you believe that can’t do something, you’re right – you won’t do it. On the other hand, if you believe that you can learn what it takes to get better marketing results you will.

If you’re persistent in pursuing your business and your small business marketing with a positive attitude and belief that you can, sooner or later you’ll find what works for you. You’ll discover the marketing strategies and tactics that allow you to begin attracting attention and bringing in new clients consistently! I know because it’s happening for me.

Products to Make Blogging Easier

There are an assortment of products which can simplify the process of blogging. Although blogging is not a difficult process there can be some aspects of blogging which are overwhelming to new bloggers or bloggers who do not have a great deal of Internet experience. These products can be very beneficial to the blogger by simplifying the design process or helping to make the blog more appealing to blog readers. This article will discuss some of the products currently available to make blogging easier including blogging software programs, website design software and keyword generators.

Blogging Software Programs

Blogging software programs are some of the most obvious programs which make blogging easier. These programs are readily available and many of them are free to use. Blogging software programs can greatly simplify the process of publishing a blog especially if the blogger employs the templates included in these programs. In some cases the act of publishing a blog once the blog has been set up may be as simple as typing the text of the blog into a text editor and pressing a button to publish the blog. However, there will be some work required of the blogger upfront to set up the layout of the blog.

Even the design process is greatly simplified by these programs especially if the blogger opts to use the templates in the program. The blogger may only have to scroll through a list of options and select those which he finds most appealing. Based on these selections the software will generate the blog with the appropriate layout, colors, fonts and even advertising options. More ambitious bloggers may opt to utilize their programming skills to customize these templates but this is not necessary and the blog will function sufficiently without any additional customization.

Website Design Software

Website design software can also be a useful tool for new bloggers who want to create a blog which is aesthetically appealing and also functional. These software programs make it possible for bloggers who do not have any design experience to create a blog with a unique appearance. When using this type of software the blogger can scroll through options, make changes on the fly, preview changes and even upload photos for use in the blog. As these changes are made in the software design program the code for these design options is automatically generated, updated and stored as necessary.

Keyword Generators

Bloggers who are trying to attract a great deal of web traffic to a website should also consider the use of keyword generator to assist them in determining which keywords they should be using in their blog. The blogger may want to make the blog interesting and informative as a priority but the judicious use of keywords throughout the blog and in the code of the blog can contribute to higher search engine rankings for the blog. This is important because high search engine rankings often translate to high blog traffic. This is because Internet users heavily rely on search engines to assist them in finding the best websites which pertain to certain keywords which are used during searches. These high search engine rankings essentially act as free advertising for the blog owner because Internet users expect the highest ranking websites to be the most informative websites so they are likely to visit blogs which rank well with search engines as opposed to blogs which are buried on later pages of search results.

How You Can Make Money Using Tumblr

There are tons of ways to make money online and social networking tools are certainly in that mix, but one that gets overlooked often is Tumblr. That’s largely because it is the ‘new kid on the block,’ and those that have discovered the value of using Tumblr to generate income aren’t really talking about it. They like their little secret and plan to keep it that way for as long as they can.

Tumble blogging is a cheap and easy method for business to engage their customers and to build brand recognition. In fact, it’s a great way to keep and grow your customer base. And if you want to make money, now would be a good time to forget all about traditional marketing.

Traditional marketing, with its standardized photos and slogans, doesn’t often cut it in our over sensitive, hyper connected world. The time is here to think outside the box. Tumblr is free and it makes posting easier than ever, so it means you can quickly create brand recognition and it provides regular, consistent channels to the internet’s consciousness so that you can achieve that brand recognition even faster. Just a few clicks and your text, quote, link, photo, video, etc. are posted and there for the world to view.

A blog that is linked to social media is like a lottery ticket for most businesses. There is a definite shift from spending money on advertising to spending that money on social networking campaigns, that are now recognized as being far more valuable and far more affordable. Social media in an incredible tool for business to share content online and that content is what is so important for marketing. Your goal is to inspire viewers to want to learn more about your company.

If you want to make money on Tumblr you are going to need to engage your customers. The point of social media, and that includes Tumblr, is to connect with your customers. Business bloggers must be continually interacting with their customers if they want to keep that connection, otherwise it will be lost. By engaging with your viewers you create loyalty and you build a relationship. If you are only engaging now and then they will quickly lose interest and leave you. Engaging is easy: post a question, ask for opinions on say a new ad or ask for a like on a new publication. Just a few examples of how you can engage your viewers. Those that are following you on Tumblr can repost your posts onto their blog and from their it can be reposted yet again and on it goes – much like Facebook.

The more internet traffic you have on your page the more it drives brand recognition and that in turn translates into revenue because of the interest in your product.

Highly Effective Business Coaching

Business coaching – what is it? Executives and managers of companies who are interested in development and career growth increasingly turn to a business coach to have a customized development process. Consider this – how often would you have found it helpful to have a chance to talk about some key ideas with a person that is impartial and objective in preparation for a major change or perhaps a very important meeting.

The concept of business coaching has actually come from the sports arena where top athletes employ coaches to help improve and enhance their performance. Business people are slowly realizing that the same benefits can be enjoyed in the business arena using business coaches.

Coaching works best in those environments where there is a desire to be practical, progressive and proactive but at the same time there is value in the opportunity to challenge and stimulate. The executive(s) or manager(s) is thought to be the expert in his/her field and in this way the business coach will facilitated the executive or manager to find the right way forward. Coaching is always forward thinking with a well-structured approach that remains flexible and presumes purpose and commitment.

Effective, Efficient, Productive
When it comes to professional support, business coaching is the exception as it combines individual attention, challenge and objectiveness. The coach’s skills make it extremely successful because:

It inspires you to develop your own solutions
It keeps you focusing on a specific goal or goals
It makes you accountable for your progress
It supports you through change
It removes any blockages so that you can move forward
It prioritizes based on values
It challenges you to take the next step in moving forward

Research published in Olivero et al. 1997 showed that training can increase productivity by as much as 22 percent, but when training is combined with coaching, it can increase productivity by a whopping 88 percent.

What Does Business Coaching Involve?
Coaching is not training – the delivery system is much different. A business coach will work with the executive or manager to develop a training program that is tailored to the skill areas where there is a need for impact. The coach will help the executive/manager to make the necessary behavioral changes to create growth. The coach does not provide the answer, but rather the coach brings along a process or system to help the client determine the answers.

Effective Links Building Strategy

Organic search engine traffic is often considered to be the holy grail of traffic sources. It is free, plentiful (depending on your niche), and Internet users across the globe use search engines. However, as any seasoned website owner can attest, search engines can be as fickle as a teenage girl.

One day you are Number 1 and the search engines love you. The next day your site has been nonchalantly pushed to page 47. No rhyme or reason or “Dear John” letter. In order to balance out these inevitable downgrades, it is equally important for site owners to master the art of link building.

Link building is defined as locating other targeted sites in your niche, and either exchanging links with them, or having them link to you. The latter of the two – one way links – are considered to be the most ideal option amongst link building professionals.

Obtaining links from other sites basically gives you targeted traffic. And in many cases, links from other sites can last forever. Because of that aspect, it is important to incorporate this tactic into your overall online marketing plan.

The following are some of the suggestions to construct effective link building strategies.

Put some link bait on the hook. Link bait is marketing lingo for – “create content that will absolutely, positively compel other site owners to link to you.”

It is typically an article or a blog post that has a definite “WOW!” factor. What creates that “WOW!”? You can put together a huge list of helpful resources for people in your niche. Better yet, go beyond the name of the site and the URL and include a comprehensive description. Tell why you like the site, or how it is going to help your site visitors the most.

Purchase text links. This is probably the most frequently used link building strategy. This is also one of the fastest ways to generate one way links without breaking a sweat. There are many directories that specialize in matching text link buyers and sellers. These directories are good because you were find a number of sites to choose from in almost any category. Plus, you can read reviews from other text link buyers in your niche.

Obtain blog reviews. A simple way to build links to your blog is to get blog reviews. The concept is basic. Someone reviews your blogs content – you get a link.

Blog reviews are great because someone is actually giving specific details about your site, rather than just one line of text (which is what you will get with text links).
If you do a search for “blog reviews” you will find several sites offering the service. Depending on the site, you may or may not have to pay for the review.

As you can see, link building is not hard. It does require time and commitment. But the payoff – increased targeted traffic – makes it well worth the effort.

Stop Chasing Away Customers! Bad Copy Is Your Worst Enemy

Every day, more and more of us begin new online business ventures, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail.

This may seem like a negative attitude, but unfortunately, it’s the truth. The Internet is a great place to do business, but finding real success is like finding a needle in a virtual haystack. So what’s the problem?

To be honest, the more I surf the Web, the more bad writing I see. I can’t tell you how many sites I’ve visited that feature boring, disorganized, or almost incoherent copy. And let’s face it: if your website can’t communicate your marketing message in an exciting, informative, and professional way, you’re not going to sell much.

If you think the way your website or other marketing materials read just isn’t that important, think again. When you’re trying to sell online, through the mail, or with email, written words are all you’ve got.

If you walked into an electronics store to buy a computer and found their salespeople unhelpful, uninterested, and untrustworthy, would you buy? Of course not. The same goes for your website or sales copy. If someone is reading your homepage and finds your writing sloppy, boring, or skimpy, they’re not going to buy from you.

First, make sure you have ENOUGH copy to explain your product or service. If there just isn’t enough content, people won’t have the information they need to make a decision. Skimpy or sparse sales copy will drive people away faster than anything else.

Next, be careful! When writing your sales copy or website, don’t just rush through to get it over with. A lot of people hate to write, but we’re talking about your only interaction with customers here. Even minor spelling errors, grammatical mistakes, or awkward sentences can add up to a gaping hole in your credibility–and your profits.

Third, get excited about what you’re selling! You don’t have to hype it up to the rafters, but you do need some enthusiasm. Your writing can be exciting and motivational without loosing its credibility. If you don’t get excited about your product, why should anyone else?

These are just the basics, but remember: the way your sales copy or website is written can literally make or break your chances for success. If you have a hard time finding the right words, can’t spell worth beans, or need a little help in the exciting department, don’t be afraid to ask for help from a friend, associate, or professional. When words are all you’ve got, you need to make them count!

New Marketing And Promotional Ideas

New marketing and promotional ideas! Free! Most are related to internet-based businesses, but even those can usually be adopted in some way to other businesses. Here are half a dozen marketing ideas to get you thinking.

A one-hour coupon. Offline businesses that want to increase the traffic to their websites can announce an “internet coupon” good for a free drink (or whatever). The coupon would be up on the site for an hour, sometime on a Friday, say. Visitors will return again and again to try to be there at the right time to get the freebie. If you collect pay-per-click advertising fees, this repeat traffic might be especially profitable.

Free gift article teaser. A free gift is certainly not a new marketing idea, but it hasn’t been done much in internet article “resource boxes.” My click-throughs from articles increased when I started putting in the author’s resource box, “For more information and a free gift, visit…” The gift is usually a short course, or an e-book. If you don’t want to write an e-book, you can find one with free distribution rights.

Word links for sale. Maybe you have heard about the entrepreneur that sold a million pixels on one web page for a dollar each. Advertisers could buy a minimum of 100, and the image would link to their site. I’ve seen many copycats, but I haven’t yet seen anyone selling words. This could be even better for advertisers, because they could buy the words that are relevant to their products. A page full of random words isn’t pretty, but these things get publicity and traffic for their novelty.

Product user contests. If you have a product that’s used in many ways or many places, this is a great promotional gimmick: a contest to see who has used their cell phone, watch, or whatever in the wildest place or the most unusual way. (“I took my walkman to the north pole!”) Customers could post their stories and photos directly to your company web site. They wiould return repeatedly to see new stories, and the results of the competition.

Advertising on cereal boxes. A lot of time is spent staring at cereal boxes. Perhaps you could get a good rate on advertising on them. There have had some advertising, but no boxes covered in ads yet. Brokering ad space on cereal boxes could be a good business to get into.

Pay for article placement. Many of us distribute articles to generate traffic to our web sites, and many also pay to advertise. Since articles are especially good marketing tools, why not pay to have other webmasters put them on their sites? This is done for free now, but not often enough. Maybe offer a small one-time fee, with a minimum time commitment. Explain that leaving the article there forever can generate search engine traffic.

Put ads on private cars, advertising on sidewalks, have a contest to see who can get your product mentioned on and seen on TV – there are endless possibilities for new marketing and promotional ideas.

How Creative Professionals Can Get More Perfect Clients

When you work with the “perfect” client, life is wonderful and business is simple. The perfect client pays on time, is thrilled with your work, tells all of her friends about you, and makes doing what you do easy. If you could replicate the perfect client, then business wouldn’t be difficult, right?

Let’s discuss how to locate more perfect clients so you can increase your income and decrease your not-so-perfect client drama.

First, define your “perfect” client. Write a list of specific items that makes (or you think would make) a client great. Is the client male or female? Does he have children? Is she married? In what area does the client live? How much money does the client make? What type of car does he drive? What type of personality does the client have? What age range does the client fall? What does she do for a living?

Once you have a list of criteria that make up your perfect client, find out what the client does in his spare time. What are her hobbies? Does she do charity work? Is he involved with coaching sports for his children? Is she a member of any professional organizations or chambers of commerce? Does your client like to entertain guests in her home? Where does your client shop?

Knowing what your client does with his time will help you know where to market and where to find more perfect clients. For example, if your perfect client is involved with a local charity, you may also want to become a part of that organization to meet other potential clients. If your perfect client is a member of a professional organization, you may be able to write an article or speak for that organization. If your perfect client shops at a particular store, you could make arrangements with the store owner or manager to have flyers about your company at the check out counter or you could do a joint promotional mailing together. The possibilities are endless – if you understand specifics about your perfect target client.

Also, ask the clients who already fall into the “perfect” category, for referrals. My personal favorite way to ask for referrals is to say, “You are my perfect type of client to work with and I’d love to work with more people like you. If you have friends and family who need similar projects, please have them call me. You’ve been such a joy to work with.” Then give them a business card or a flyer or other piece of marketing material they could pass on to their perfect friends. You can also include this information in a thank you note or follow up letter.

The more perfect clients you work with the more opportunities you will find and have to work with other perfect clients. Keep in mind, if you have clients who have been less-than-perfect, they are more likely to refer you to other less-than-perfect people. So, do everything you can to surround yourself with perfect ones, and your business will be wonderful!

How To Make Profit With Market Segmentation

MARKET SEGMENTATION

Market Segmentation is a simple concept, that can help your business to gain an advantage, even in very competitive online categories.

You know that 20 percent of buyers consume 80 percent of your product, so the idea of market segmentation is that you could sell much more products with much less effort if you can identify that 20 percent and find others like them.

People that’s interested in it, and consume your product, can be thought as a market segment. So the idea behind market segmentation is to target, communicate, sell and obtain feedback of your best customers.

In order to survive and prosper as a company, you need to chose the right segment fo the market, then you will achieve large sales volume and profitability

In a market segmentation campaign, to choose the right segment of market, the segments should be:

* measurable
* big enough to generate good sales volume
* reachable by your company’s distribution methods

You must also know wich are the similar products that can be offered to your buyers, and your competitor’s sales strategy.

You need to satisfy and keep those consumers that love your products or services, being aware that new products are going to be offered to them and with different strategies.

And of course, once you have segmented your market, you must offer different products and may be use different sales strategies for the different segments.

In example if you offer sport shoes, the market segmentation can be done by sport or by gender, and then further segment your market with specialized models for each sport, gender and age.

As you know, we are a home business site. Many people is interested in having their own home business, but, do they all want the same?

You can be shure that not everybody wants the same, and that’s why we have

– The Monthly Residual Income Program for those that want to build a big business with hundreds of affiliates working for them
– Make Money With Your Own Web Site for those that want to start their home business owning a web site
– How to Sell on The Web for those that want to become marketing experts
– The Viral Marketing Secrets for those that believe that viral marketing is the best marketing too that you can use
– etc.

Every time that a new product’s idea comes to your mind, you must first estimate the size of your target market, to know if there are going to be enough buyers to provide you enough sales and profits.

Another important issue, is that you must try to sell more than once to the same prospects. 30% of people that already bought from you, will want to buy again.

So if you offer a product that is bought once in a lifetime, unless you have such a big market that you don’t care, you should try to find something else to offer to your segment of the market.

To your success

Written by Dr. Roberto A. Bonomi

3 Steps to Creating A Knockout Corporate Logo For Dum Dums

A corporate looking logo can effectively make you look far more important than you actually are. By adopting this simple 1,2,3 step guide we can turn your existing crummy logo into a world beating effort – garaunteed to impress the ladieees.

Step 1 – Choose a dull font such as helvetica
In the world of high flying executives and corporate back slapping deals done upon yachts etc. the one thing almost all self-made millionaires will agree on is that you must give the impression that your company is a straightlaced solemn outfit. Standard fontfaces such as helvetica or times will signify your ability to fit in with suits without ruffling too many feathers and will be looked favourably upon by those all important investors looking to harvest some of their cash in your business.

Step 2 – Choose a dull colour such as grey
Battleship grey – has there ever been a colour more appropriate for the deadening nature of high corporate investiture? No, not by my reckoning at any rate. But surely a grey logo among a sea of other bland logos is just going to get lost isn’t it? Hmmm, I’ve got to hand it to you, you’re right but do you know what – if we add a smidgin of royal blue somewhere within our hypothetical logo we achieve the type of chin stroking brilliance that committee members and associate directors can spend literally minutes debating before abstaining to the golf course and soho massage parlours.

Step 3 – Choose a dull symbol such as a circle
Right this is where our creative minds get to have some fun. Do we put the grey/blue circle before the words or after? Above or below? Whatever you choose to do make sure it doesn’t involve anything too clever or inspiring. Remember our aim here is to look ‘corporate’ and sensible not like some kind of fun loving chimps, you gets me. Right the logo should be just about complete and ready to enter the exhilarating world of corporate high life. To celebrate why not throw a lavish party inviting your corporate buddies like Dave and Steve from down the pub?

To summarise, what we want to achieve is an air of ‘dullness’ yet reliability. Choose a dull font, keep the colour palette strictly dull- nothing too interesting and if you must add a quirky symbol of some sort make sure it keeps well within the dull spectrum of ideas i.e. a circle or square. Corporate Logo Design is not rocket science but if you want to give off the right impression you’ve got to go with the flow. Right now where did I leave that bowl of cocaine I’m off to a corporate party. Toodle pip.

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