The Importance of SEO in Internet Marketing

If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Even those who are knowledgeable about SEO may have difficulty executing their SEO strategies to produce the desired affect.

Advertising is a very important part of running any type of business. You need to advertise to reach new customers and market your products or services. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings.

Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. This is important because most Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when they search for a particular term. This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. However, if your website doesn’t make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines.

Now that you understand why search engine rankings are so important you might wonder how to achieve these rankings. The easiest way to optimize your website is to hire a SEO specialist to do the work for you. The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website.

The algorithms used by search engines can be rather complex and include a number of different factors. Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content.

Keyword density refers to the number of times a particular keyword is used in the content of your website. The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately.

META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Placing keywords in these tags can be beneficial in some search engines. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized.

Inbound links are also used by some search engines to rank websites. Inbound links refer to links on other websites which point to your website. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links.

Finally, the content on your website can do a great deal to bolster your search engine rankings. Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engines.

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SMS Marketing

Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century.

The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging’s ability to immediately reach a customer anywhere and its low cost offer the ability to reach customers (external and internal) with a personally targeted message delivered “into their pocket in real time”.

Used properly SMS marketing is really effective Customer Relationship Management as it goes a long way to giving information, knowledge and empowerment to customers and the understanding that “my supplier is really looking out for me”. For example: an insurer or broker sending details of local emergency numbers such as hospitals and consulates.

It’s not all about ring tones and logos. There are many different uses for SMS including notification, emergency advisories, scheduling, news and information and staff collaboration.

SMS can generate very high levels of response, but a campaign must leverage the medium’s strengths and minimize its weaknesses. The key element of a successful campaign is value and entertainment. To market to someone effectively you must provide them value and / or entertainment in each SMS message.

It is also important that your campaign targets recipients who have expressly given their consent to receive messages from you. You must also provide them with a simple and free method of opting out from further messaging.

Successful SMS marketing is about:

– Saying the right thing.

– To the right person.

– At the right time.

The greatest strength of SMS is its immediacy. Examples of how to use it are:

Voting

Voting is an exciting way to engage your audience and let them have their say. Big Brother 3 created 3 million votes.

Instant Win

Instant win prizes where customers can find out if they have won a prize straight away really work.

Timed Vouchers

Timed vouchers drive footfall into your store, bar, club, theatre, cinema, petrol station etc and if you want user interaction then using a viral campaign where vouchers can be sent onto friends and family increases response. The SMS advises time the voucher becomes invalid.

Customer Service

Daily recipe ideas, special promotion alerts, diet tips, cocktail recipe ideas, music reviews, release dates, Top 10 charts, in store promotion alerts.

You are only limited by your imagination!

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Affiliate Marketing Guide Down and Dirty

For anyone who has, or wants to have, and affiliate marketing business it’s important to realize that like any other type of business you will need to learn how to do it. Affiliate marketing is an easy business to learn, but it will still take a little time and effort if you truly want to be successful. This article can be your affiliate marketing guide and can help you get started on an exciting new career.

Sometimes when something is too easy people tend to take it for granted and not take it seriously. I’ve seen this happen to many would be affiliate marketers. In order to be successful you can never treat your business like a hobby. If you learn your trade and work at it consistently you can make virtually unlimited income.
The biggest focus of your affiliate marketing business will be to get a steady stream of qualified visitors to your website. There are many methods you can use to do this, some of them are free and others cost money…some times a lot of money. The key thing to remember is that you want qualified visitors. What does that mean? It means people who are actively looking for the product or service that you are offering and are ready to buy. You don’t just want to attract a lot of ‘tire kickers’.

In order to get qualified visitors there are specific things you can do to attract them. For one thing, if you are using article marketing ( a method where you submit an article that offers valuable information about the product you’re promoting to be published by an article directory) than you know that anyone who is clicking on and reading your article is obviously interested in your product or service.

When you are using Pay Per Click or PPC ( a method where you place an ad on a search engine targeting a specific keyword and you pay when someone clicks on your ad and is taken to your website) than you want to make your ad as specific as possible. For example, if you are selling T.V. ‘s don’t place a generic ad that says “T.V’s for sale”. That’s way too general and you’ll get a lot of people who are just looking.

If, on the other hand, your ad is very specific like: “Sony 52″ High Def, Flat Panel T.V’s For Sale” then you will get more people who have narrowed down their search, know exactly what they are looking for and are ready to buy.

Getting qualified visitors to your website is part one. Part two is to turn as many visitors into customers as you can. One great way to do that is to have an email list that they can sign up to. Offer them something of value such as a free report if they sign up to your list.

Then your autoresponder service ( a service that will automatically send out emails over whatever period of time you choose. You just write the emails, pre- load them into the autoresponder, determine how often they should go out and anyone who signs up to your list will receive the emails one at a time starting with number one and going all the way through the series) will help you build a relationship and trust with the people on your list.

Just make sure that when you send your emails you don’t just send one sales pitch after another. If you do that people will un-subscribe from your list. Instead, offer them valuable tips and add a P.S. explaining the benefits of your product or service.

Affiliate marketing is a fantastic career. To get started use the information in this affiliate marketing guide and continue to expand your knowledge.

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New Marketing And Promotional Ideas

New marketing and promotional ideas! Free! Most are related to internet-based businesses, but even those can usually be adopted in some way to other businesses. Here are half a dozen marketing ideas to get you thinking.

A one-hour coupon. Offline businesses that want to increase the traffic to their websites can announce an “internet coupon” good for a free drink (or whatever). The coupon would be up on the site for an hour, sometime on a Friday, say. Visitors will return again and again to try to be there at the right time to get the freebie. If you collect pay-per-click advertising fees, this repeat traffic might be especially profitable.

Free gift article teaser. A free gift is certainly not a new marketing idea, but it hasn’t been done much in internet article “resource boxes.” My click-throughs from articles increased when I started putting in the author’s resource box, “For more information and a free gift, visit…” The gift is usually a short course, or an e-book. If you don’t want to write an e-book, you can find one with free distribution rights.

Word links for sale. Maybe you have heard about the entrepreneur that sold a million pixels on one web page for a dollar each. Advertisers could buy a minimum of 100, and the image would link to their site. I’ve seen many copycats, but I haven’t yet seen anyone selling words. This could be even better for advertisers, because they could buy the words that are relevant to their products. A page full of random words isn’t pretty, but these things get publicity and traffic for their novelty.

Product user contests. If you have a product that’s used in many ways or many places, this is a great promotional gimmick: a contest to see who has used their cell phone, watch, or whatever in the wildest place or the most unusual way. (“I took my walkman to the north pole!”) Customers could post their stories and photos directly to your company web site. They wiould return repeatedly to see new stories, and the results of the competition.

Advertising on cereal boxes. A lot of time is spent staring at cereal boxes. Perhaps you could get a good rate on advertising on them. There have had some advertising, but no boxes covered in ads yet. Brokering ad space on cereal boxes could be a good business to get into.

Pay for article placement. Many of us distribute articles to generate traffic to our web sites, and many also pay to advertise. Since articles are especially good marketing tools, why not pay to have other webmasters put them on their sites? This is done for free now, but not often enough. Maybe offer a small one-time fee, with a minimum time commitment. Explain that leaving the article there forever can generate search engine traffic.

Put ads on private cars, advertising on sidewalks, have a contest to see who can get your product mentioned on and seen on TV – there are endless possibilities for new marketing and promotional ideas.

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